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| Frequently Asked Questions |
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| Publisher FAQ |
Q: What is a Publisher?
A: A Publisher (also often referred to as web-site, partner, ad-reseller, distributor, marketer etc.) is an independent party that promotes products or services of an advertiser via online content and is compensated with earnings on a Cost-Per-Impression (CPM) or a Cost-Per-Click (CPC) basis.
Q: What is Sponsored Ads?
A: Sponsored Ads is a marketplace of publishers and advertisers joining together to find best results.
Q: Who is behind Sponsored Ads?
A: Sponsored Ads is run by a consortium of industry leaders with years of experience in marketing, sales, business development, technology and operations.
Q: What does Sponsored Ads offer?
A: Sponsored Ads helps publishers it represents fully capitalize on the value of their brand and quality content by offering them custom tailored ad-serving and ad-solutions and aligning them with top brand name advertisers seeking specific audiences.
Q: Why seek representation by Sponsored Ads?
A: By being represented by Sponsored Ads, you will gain access to top of the line advertisers through our partnerships with other Advertising Networks and enjoy much higher campaign rates as a result!
Q: How does the Sponsored Ads differ from other ad networks?
A: Unlike other networks that mainly provide run-of-network advertisements, Sponsored Ads focuses on selling targeted advertisements, thereby securing higher rates for the sites we represent.
Q: How often are statistics updated?
A: We provide you with real time reporting, that means you can login to your account at any time, day or night, to check your latest up to the last minute earnings data.
Q: What does it cost to be represented by Sponsored Ads?
A: Gaining representation is absolutely FREE! We will provide you with all the necessary technological tools and know-how, advanced linking method options, as well as our state of the art customer support.
Q: Do you charge any ad serving Fees?
A:There are absolutely NO ad-serving fees!
Still have questions? Feel free to contact us at: publishers@sponsoredads.com
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| Advertiser FAQ |
Q: What is Sponsored Ads?
A: Sponsored Ads is a marketplace of publishers and advertisers joining together to find best results.
Q: Who is behind Sponsored Ads?
A: Sponsored Ads is run by a consortium of industry leaders with years of experience in marketing, sales, business development, technology and operations.
Q: What does Sponsored Ads offer?
A: Sponsored Ads offers advertisers a unique opportunity to reach their target audience by directing, setting up, and managing custom campaigns. Advertiser can thereby achieve a much higher ROI and enjoy optimal results.
Q: What kind of sites do you represent?
A: We work with all kinds of sites and thats why target any kind of traffic is within your reach.
Q: How is Sponsored Ads different from other advertising networks?
A: We allow advertising a full targetting capabilitity and then we make sure to fulfill those goals even if we have to resell those ads to our distribution partners.
Q: What kind of advertising opportunities are offered by Sponsored Ads?
A: Sponsored Ads offers various options and works with each advertise on an individual basis to come up with a custom solution that would best meet each advertiser's marketing and advertising goals.
Q: What are the demographics of the Sponsored Ads network?
A: Our system allows advertisers to target the demographics they want so there is never any confusion.
Q: Do you optimize campaigns?
A: Absolutely! We place great emphasis on optimizing each campaign's performance so that our advertisers reap the benefits of more efficient and effective campaigns.
Q: What sort of targeting options does Sponsored Ads make available?
A: Sponsored Ads offers highly targeted campaign possibilities allowing advertisers to reach a specific audience. Please refer to our Targeting page for more details.
Q: What kind of pricing models does Sponsored Ads support?
A: We support CPM, CPC and CPA pricing models.
Q: What is CPM (cost per 1000 impressions)?
A: CPM is an online advertising pricing model where the advertiser is charged per each 'one thousand impressions' that is delivered.
Q: What is an impression?
A: An impression is the display of an advertising material which may be a banner creative, text, or pop-out that is linked to the advertiser's product or service site on the Internet.
Q: What is CPC (cost per click)?
A: CPC is an online advertising pricing model where the advertiser is charged per each delivered 'click-through'.
Q: What is a 'click-through' (often referred to as a 'click')?
A: A 'click-through' defines that action where a potential customer (the internet user) is referred to the advertiser's website from a website containing the advertiser's link or ad.
Q: What is a CTR (click-through ratio)?
A: CTR is a measure used in determining the efficiency of a particular CPC campaign. The ratio is arrived at by calculating the percentage of clicks received from displayed impressions. CTR = Number of Clicks / Number of Impressions
Q: What is CPA (cost per action)?
A: CPA is an online advertising pricing model where the advertiser is charged per each desired 'action'. The 'action' is determined by the advertiser and may be a click-through, a submittal of a lead form, or another user action.
Q: Do you offer reporting?
A: Advertisers are offered accurate, advanced reporting and campaign tracking tools to oversee the success of their campaign in real time, empowering their decision making process by providing relevant and timely campaign analytics.
Still have questions? Feel free to contact us at: advertisers@sponsoredads.com
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